Friday, September 20, 2013

LinkedIn and Branding: Setting Up Your Profile

"LinkedIn is the leading online professional directory of individuals and companies. LinkedIn (linkedin.comhas over 85 million members in more than 200 countries, including executives from every Fortune 500 company." (Source). And what this means is that many employers use to look for potential candidates for their hiring process.  So it is a very good idea to make a profile on LinkedIn to get yourself some exposure to companies that are looking for new employers. And it also good to have an account to build up your list of contacts which will strengthen your social network which you will find very helpful to have when you are looking for a job in the future.
    And one of the best ways to get yourself a better chance at being selected as a potential candidate for an employer is to update your profile's info. However, before I delve any deeper always be sure to remember the fact that you always need to check the date something was created before using it as a guide as things typically change with time as new design schemes are introduced. And you can currently get to this page using this link.

  1. Navigate to the upper left hand corner to find the 'profile' tab
  2. Hover over the 'profile' tag
  3. Click on the 'edit profile' button
Then simply edit each item listed on the page to reflect the skills you have. And one very important thing to edit is your LinkedIn url as a custom one looks a lot nicer than one filled with random junk, which you can currently get to using this link.


  1. Then navigate to the lower right hand corner to find 'Customize your public profile URL' link.
  2. Click on it and edit your automatically generated one into a custom one like: http://www.linkedin.com/in/lastnamefirstname or http://www.linkedin.com/in/firstnamelastname
And that way people will not have to try to remember your long LinkedIn profile url to view your profile as they will only need to type http://www.linkedin.com/in/ plus whatever you used as your custom url to get to your LinkedIn profile. And this should make yourself more memorable as you took an extra step in customizing your LinkedIn profile to get in touch with potential employers.

1 comment:

  1. Hi Luke,

    Your post is very informative and well-structured. This is the best way to organize your story here. I love how you give direction to your fellow readers to learn how to set up their own LinkedIn profile. When I first entered into LinkedIn before school starts, I had to update information into my profile and make sure that it is professional and suitable.

    Good thing you talked about customizing LinkedIn URLs. From the second week of September in the 100W class, I didn’t realized that customizing my own LinkedIn URL is one of the aspects in my profile. So I followed the instructions from Debra or the presentation in class. Anyway, that should make your readers understand in setting up their LinkedIn profiles and customizing their URLs.

    One suggestion for your post is that I would link the resources into the words or add parentheses around the resources. This is just for presentation, but you can go with your own way. Why don’t you rephrase and present the first sentence in your own words?

    You did an excellent job on your LinkedIn post. Keep blogging!

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