Friday, September 6, 2013

Social Networking and security. . .or lack of when promoting your brand


In today's world of technological advancements it is extremely important to be able to directly communicate with your customers quickly and efficiently. This is because word of mouth is an especially important aspect in getting your brand's name out there. And one of the most important aspect of this is customer support, in which you can gain a lot of new customers by positively and quickly engaging with your customers when they experience a problem. And this will lead people to talk about how great your company is at responding to issues which will lead more people to use your company's services since your company's reputation for responding to customer's issue is very good.

On the other hand, if your company has a poor or slow support service, people will start to talk negatively about your company and consequential switch over to one of your competitors. However, there is no need to be alarmed if your company cannot afford to actively engage with your customers in a live chat of some sort to provide quick support. This is because services such as: Google Alerts exist to monitor people's searches about your company on the web. And so armed with this feature your company can see what people are looking up about your company. Then if people are saying negative things about the services your company provides, your company can respond by prioritizing the fixing of this issue to make your customer's pleased. And then your company's reputation will become better as people see that you really care about listening to what your customers have to say which will attract more customers into using your services.

2 comments:

  1. Luke,

    I like how everyone, including you, had different takes on the theme.
    I commend your writing on the topic, however, it lacks topics that can help the client work on the 6 goals mentioned in Debra's theme.
    I can see that you mentioned Google Alerts in your blog, but I suggest you link it to its website. That way, the reader gets a better idea of the features.
    Also, I suggest you include a few more resources and link them/add pictures to further help the client understand the issue of Facebook security and easily engage in real time conversations with their clients.

    Good luck!

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  2. Luke your post is very brief and to the point. That’s good. It incorporates importance of Social media in businesses, and shows how Social media can be used to expand one’s business. In this post, you have also showed what would happen if businesses refuse to use Social media to expand their businesses.
    One thing I would recommend for your future posts is that use more images and charts to strengthen your post. Since we know majority of individuals are visual learners, it would be useful for you to convey your messages through images and charts.
    I enjoyed reading your post and learned something new from your post. I hope to read more of your posts.

    ReplyDelete